Evolving consumers and contact channels: Transcom interprets change to guide its clients
Access to new means of communication has revolutionized the way businesses interact with customers. From the traditional Facebook, Twitter and Tripadvisor, to the more theme-based Pinterest, Foursquare and Gogobot, consumers are increasingly interested in developing a rapid and loyal relationship with brands that they can influence through their needs and behavior. Therefore, more and more companies turn to these channels and invest a larger portion of their communications budget in them.