Perspectives

In recent years e-commerce has reported staggering growth worldwide. In June 2014, Ecommerce Europe published its 2014 report on European e-commerce in the Business to Consumer (B2C) market for goods and services, offering an updated picture of the market size in Europe and the rest of the world.

The human being, like many other animals show daily in nature, has a great commercial potential. Thus, some species of birds evolved to have bright colors to help them find a mate; some primates beat their chests to instill fear in their rivals, and other species, when feeling threatened, triple their size to intimidate their enemies. The animals, in their natural state, "sell" themselves. In humans, in addition, we must consider the social aspect. The human being is born, then grows and develops their emotional connections with their peers, looking for affection and acceptance.

Some people perceive telemarketing as an annoying sales technique. To them it’s nothing but a non-requested call made from a contact center in order to sell a product in an unexpected moment to an unknown customer.  In fact, it is commonly accepted that telemarketers mechanically read a script to offer a particular product. But I want to talk about our outbound business from the Transcom perspective. We follow a non-intrusive, well-structured strategy, and we handle each call with the utmost respect for the consumer.

El próximo día 24 de junio se celebrará en el Hotel Country Lima Club el primer Foro de Transcom sobre el tema: Multicanalidad: integración estratégica para su cliente El concepto de Experiencia de Cliente está cobrando una importancia capital para la mayor parte de las compañías que cada vez son más conscientes de la necesidad de adaptar sus políticas de atención a las demandas

Today, businesses in all sectors continue to invest more and more in their Customer Service. Products and their characteristics (quality, price and distribution channel) are no longer the focus of attention of boards or directors. What makes the difference is the customer care as perceived by users when they interact with the company and its front line staff. I think that there is nothing more important and business-critical in any company than customer service.

Si hay un tema recurrente que aparece relacionado con el término experiencia de cliente, con independencia de la fuente consultada, este es, sin duda, el de la multicanalidad. Parece claro por tanto que, si de despejar la X se trata, el abordaje de esta materia es una cuestión ineludible. El concepto en sí es evidente y requiere pocas explicaciones. Se trata de poner a disposición del consumidor diversas formas de comunicarse con la compañía: Tiendas propias o franquiciadas, teléfono, email, red social, página web, etc.

At Transcom Sevilla we are sales specialists and we have a vast experience in generating business for our customers. Spanning a wide array of sectors, we have developed campaigns of different sizes for various products, continuously perfecting our performance. We know that our greatest contribution to the success of any campaign is to build strong and prepared teams, for as the old saying goes: A chain is only as strong as its weakest link.

En los días que vivimos, ya bien entrado el siglo XXI, podemos afirmar sin temor a equivocarnos que la Red ha cambiado, de una vez y para siempre, algunas de nuestras costumbres. Según el Informe 2013 sobre el desarrollo de la sociedad de la información en España de la Fundación Orange, en el año 2013, dos de cada tres ciudadanos ha reducido el tiempo destinado a ver televisión para estar conectado.

Big sales campaigns with an exponential growth in an already large number of agents tend to represent a huge challenge in terms of maintaining stable results due to the increase of turnover rates, which in turn impacts the final service’s outcome. Therefore it is necessary to strengthen all the variables that affect both our agents’ performance and the consolidation of their achievements in order to minimize their impact on the campaign’s results. These have been some of the challenges that Transcom Sevilla has faced  recently, with the growth of one of our clients.

En nombre de todos los que gestionamos Transcom Iberia & Latinoamérica os damos la bienvenida a nuestro nuevo blog y os agradecemos el tiempo que, seguro, de ahora en adelante nos vais a dedicar.